Which images of President Trump show strength? Which show compassion? His re-election campaign has a guide for that
ARLINGTON, Va.—President Trump’s path to a second term starts not in Florida, Pennsylvania or Wisconsin, but in the pages of a corporate-style branding book developed inside a spacious and well-equipped campaign office.
The document, “Branding Guidelines for the Trump Presidential Campaign,” covers design minutiae such as font size, spacing and authorized colors—“Trump Red” and “Trump Blue” for logos, and “Trump Gold” for special occasions. It specifies which images of Mr. Trump to use to convey compassion, which to show...
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