Netflix has a plan to deal with rampant account sharing: a program that lets subscribers pay extra to share their account with people outside their household.
The streaming giant introduced paid sharing in Canada, New Zealand, Portugal and Spain on Wednesday, Feb. 8. It was previously rolled out in multiple markets in Latin America. The streaming giant introduced paid sharing in Canada, New Zealand, Portugal and Spain on Wednesday. It was previously rolled out in multiple markets in Latin America.
Netflix has more than 231 million paid subscribers in 190 countries. The Los Gatos, California-based companyare currently sharing their accounts with others, which impacts the company’s ability to invest in new programming. Starting Wednesday, Netflix said it will allow standard and premium subscribers in Canada, Spain, New Zealand and Portugal to set up an extra account for up to two people they don’t live with for an extra monthly fee. The monthly fee varies by country; in Canada, it’s 7.99 Canadian dollars, while in Portugal it’s 3.99 euros.
Netflix didn’t say what actions it will take if subscribers continue to share accounts outside their household. In a conference call with investors in January, Netflix co-CEO Greg Peters said the company is trying to be thoughtful and gradual in its rollout.
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