Bluebird Café GM Erika Wollam Nichols talks about the future of the Music City landmark
We’re very fortunate that [Bluebird Cafe founder] Amy Kurland owns the space that the Bluebird is in, so I don’t feel like we’re in immediate danger, but our eyeballs are on the numbers every week. I think we could reopen at a limited capacity, sort of spiritually, but economically there has to be a break-even. As a 90-seat venue that is only seated twice, with no tables turning, we already have a very thin margin.the television show, I don’t know where we would be right now.
We’re experimenting with streaming performances too. We did a test last week to see how we can get three or four writers performing together. And if the world does open up enough that songwriters are comfortable to come to the Bluebird without a live audience, then we’d love to do that here. When the artists and songwriters come into the Bluebird, they’re sitting in the middle of the room and you’re sitting next to them.
We also have a unique opportunity now with the Bluebird documentary that came out last year. People are at home and are watching things more, so it seems like a good time to bring the film back. We had it on CMT and on iTunes, but we’re working to raise its profile again. People want to feel good, and this is a feel-good movie. It really captures what it is like to be together — we’re not going to have that for a little while, so the movie can give you that feeing of connection.
All of those things go into the economics of when we reopen, how we reopen, and what it looks like. I’ve seen the mayor’s phase plan, and we have a lot to learn over the next couple weeks with what’s going to happen with the economies and the virus in all of these different cities that are relaxing their guidelines. It’s still such an unknown for all of us. In many ways, it’s like opening a new business.
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