Mitsubishi Motors Corp has signed on to Israeli startup Otonomo's car-data ...
TOKYO - Mitsubishi Motors Corp has signed on to Israeli startup Otonomo’s car-data marketplace as Japanese automakers race to make up ground on U.S. and European rivals to provide in-vehicle connected services.
The first Japanese auto manufacturer to join a platform like Otonomo’s, Mitsubishi Motors will get access to a network of some 100 retailers, insurers and others who will pay for the data and provide revenue-generating services such as parking apps, on-demand car washing and subscription-based refueling.
The Japanese have lagged in providing connected-car services, with just 30 percent of vehicles sold last year equipped with embedded connectivity, compared with more than half in the United States and Europe, according to consultancy SBD Automotive. “This has implications that range from current customer relationships to how future products should be designed.”Toyota has a subscription-based service called T-Connect, which offers things like real-time traffic information and links to a human operator for help with restaurant booking or getting assistance in the event of an accident.
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