Milan Launching First Ever Digital Fashion Week in July

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Milan Launching First Ever Digital Fashion Week in July
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Fashion shows have been put on hold since March due to the coronavirus pandemic

that the Camera Nazionale della Moda Italiana, the national organizers behind Milan Fashion Week, would be launching Milano Digital Fashion Week, the first fully digital fashion week. Shows will be held from July 14-17.You'll get the latest updates on this topic in your browser notifications.

“Our initial plan was to hold the event in mid-June, but having just restarted production, the timing didn’t work as the collections will be ready around the second week of July,” said Carlo Capasa, President of the Camera.

He continued, "Each will be able to decide depending on its own structure and organization – some will show pre-women’s, other pre- men’s or [spring 2021] men’s. This is part of the changes in the industry that the virus has accelerated. We as the Camera are providing a container.”

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