'It's important for us to convey the message that fashion has not stopped,' an organizer said.
"It's important for us to convey the message that fashion has not stopped," an organizer said.Author:Whitney BauckPublish date:May 6, 2020When Covid-19 began to grind all kinds of activities to a halt, fashion folks began to immediately wonder what the lockdown might mean for fashion week. In Milan, at least, an answer is emerging: it's time to go digital.
What exactly a digital fashion show looks like will vary from brand to brand, president of the Camera Carlo Capasa said. Some might opt for a filmed version of a show behind closed doors, while others might make short films or offer backstage images of ad campaigns. Despite the diversity of offerings possible, they'll still be ruled by an official calendar.
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