Meta said it also will provide a report showing Facebook advertisers the precise content that appeared near their ads and how it was categorised.
Meta said on Thursday that it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.
Meta also will provide a report via advertising measurement firm Zefr showing Facebook advertisers the precise content that appeared near their ads and how it was categorised. The issue came to a head in July 2020, when thousands of brands joined a boycott of Facebook amid anti-racism protests in the US.
Ms Samantha Stetson, Meta's vice president for Client Council and Industry Trade Relations, said she expected Meta to introduce more granular controls over time so advertisers could specify their preferences around different social issues.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Meta rolls out long-sought tools to separate ads from harmful contentMeta Platforms Inc said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.The system offers advertisers three risk levels they can sele
Read more »
Meta, Italy's Mediaset sign deal against online piracyMILAN : Italy's top commercial broadcaster MFE-Mediaforeurope said on Wednesday its unit Mediaset had partnered up with Facebook owner Meta Platforms to fight online piracy.Under the multi-year partnership, Mediaset will work with Meta to implement a set of tools and systems to protect its unit Reti telev
Read more »
Meta explores ban on political ads in Europe - FTMeta Platforms Inc executives are discussing a company-wide ban on political advertising in Europe due to concerns that Facebook and Instagram will be unable to comply with upcoming EU regulations targeting online campaigns, the Financial Times reported on Thursday.EU lawmakers in February agreed to tough
Read more »
DBS customers unable to access bank's digital servicesIn a Facebook post, DBS said that it is resolving the issue and will update as soon as services are recovered.
Read more »
Court frees Cambodian activist charged with insulting king after public apologyTwo opposition figures had been charged with insulting the king over posts on Facebook. Read more at straitstimes.com.
Read more »
Gwyneth Paltrow's ski collision trial spawns memes, intrigueAs attorneys plough through questioning their final witnesses on Wednesday (Mar 29) and prepare for closing arguments on Thursday, here is a look back at highlights from the two-week trial.
Read more »