Meta Platforms Inc said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.The system offers advertisers three risk levels they can sele
Meta Platforms Inc said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.
Meta also will provide a report via advertising measurement firm Zefr showing Facebook advertisers the precise content that appeared near their ads and how it was categorized. The issue came to a head in July 2020, when thousands of brands joined a boycott of Facebook amid anti-racism protests in the United States.
Samantha Stetson, Meta's vice president for Client Council and Industry Trade Relations, said she expected Meta to introduce more granular controls over time so advertisers could specify their preferences around different social issues.
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