Guests attended for a sneak peek at the unreleased book, and an IRL exhibit of Robbie’s most memorable red carpet numbers.
No other movie press tour became a phenomenon in the way that Barbie did. There’s a plethora of factors to credit—the immense star power of the film’s lead-producer hybrid, the subject matter's multi-generational appeal, and the world’s most iconic doll come to life. And then there was Margot Robbie's many designer recreations of actual archival Barbie looks for the tour's red carpet.
“It’s so hard to choose. The ones we did on tour have this spark of memory where I look at it and I’m immediately back in that city, in that day, with Margot,” Mukamal says. “These are memories I know I’ll look back on so fondly. But also, the looks that nobody got to see are so exciting and special to me also, because now they exist only in this form.
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