Bids on some of the 10 NFTs up for auction have already topped $5,000.
The Ice Age Scrat balloon floats down Central Park West during the 91st Annual Macy's Thanksgiving Day Parade on Nov. 22, 2017, in New York.
"To celebrate that history, we created art in a new form through NFTs that would bring the magic of the Parade to a new generation while raising funds for our partner Make-A-Wish," Coss added. Starting last Friday and going through Nov. 30, Macy's is auctioning 10 of its unique NFT designs, and 100% of the proceeds generated from these 10 digital collectibles will go toward benefitting Make-A-Wish, a group that grants life-changing wishes for children with critical illnesses.Macy's is also dropping an additional 9,500 free generative NFTs, featuring past parade balloon designs, that will be available on a first-come, first-serve basis starting at 10 a.m.
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