Macy’s Turns Thanksgiving Day Parade Balloons Into NFTs

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Macy’s Turns Thanksgiving Day Parade Balloons Into NFTs
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Macy's will be auctioning off images of 10 Thanksgiving Day parade balloons as NFTs, including a floating firefighter from the 1940s and a gold Macy’s star from the 1970s

Macy’s Inc . , better known for hawking clothing, luggage and jewelry, is selling NFTs for the first time.

The retailer is auctioning off 10 digital images of its Thanksgiving Day parade balloons, including a floating firefighter from the 1940s and a gold Macy’s star from the 1970s. , are digital collectibles that are authenticated using blockchain technology and are usually bought with cryptocurrencies. They can be saved, shared or sold.

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