With Singapore's crowded coffee scene, new players may face steep competition from brands that have already established themselves, experts say.
SINGAPORE: Competition in Singapore’s coffee scene is heating up with the entry of two new mega players.
Tim Hortons – best known for their coffees and doughnuts – plans to expand to hundreds of locations across Singapore, Malaysia and Indonesia from April, according to a report by Nikkei Asia. “There will always be demand for new brands but the question is whether they can survive long enough because currently, the maths is against them,” said F&B expert Alvin Sabai, the chief executive officer of Strategic Consultants.
“A business model like Tim Hortons requires more real estate because they need sofas and comfortable seating for people to hang out, and given Singapore’s high rental costs, this will significantly increase their costs.”for F&B workers, have also driven up staff costs. “If you walk down the , through Marina Bay Sands to Tanjong Pagar, you can already see a lot of places selling coffee, whether they are takeaway or dine-in coffee cafes. So it’s really a matter of whether there’s enough space and demand for more coffee outlets here,” said Ms Lam.
Luckin prices range between S$4.80 and S$6.80, which is cheaper than Starbucks, where drinks cost S$4 to S$9.
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