Ticketmaster learned \u0022valuable lessons\u0022 when Taylor Swift ticket sales disrupted by bot traffic, U.S. Senate committee will hear Tuesday.
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“The high fees, site disruptions and cancellations that customers experienced shows how Ticketmaster’s dominant market position means the company does not face any pressure to continually innovate and improve,” Senator Amy Klobuchar said.Article content At the time, Swift said it was “excruciating” for her to watch fans struggle to secure tickets and that she had been assured that Ticketmaster could handle large demand..Swift said she was “not going to make excuses for anyone” because her team had been assured multiple times by ticket sellers that they could handle a surge in demand.
Berchtold’s testimony said Live Nation has invested over $1 billion over the years to improve Ticketmaster.
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