'It's a global phenomenon': how to get in on The Testaments hype | karlkwin
, is sparking what "feels like the biggest publishing industry frenzy since Harry Potter", says Australian Booksellers' Association CEO Robbie Egan."It's a global phenomenon, with a global release date and embargo, and bookshops opening early and giving coffees and pastries to their customers," he says. There will also be screenings, live readings and broadcasts of excerpts from the audiobook in public places – over loudspeakers, of course, and under his eye.
But the contract between publisher and sellers – enforced by strict embargoes and confidentiality agreements– was controversially undermined this week when to some customers in the US. Reports suggest around 800 people received their books ahead of schedule, with many of them posting images of their surprise haul on social media.The importance of a book like this to bricks-and-mortar bookshops can't be overstated. According to Readings boss Mark Rubbo, "a blockbuster book really helps because it gets people excited and they come in for that book and then, hopefully, look around and buy others while they're there.
His flagship store in Carlton, Melbourne, will be opening early on Tuesday, serving coffee and pastries from 7.30am – and three female staff members will be dressed in handmaids costumes hired from Rose Chong. Three Readings staff members in Carlton, Melbourne, will be dressed as handmaids for the launch of Margaret Atwood's sequel, The Testaments, on Tuesday.at Dymocks before the end of September will go into a draw to win one of 105 copies of the book signed by Atwood. Fiction category manager Kate Mayor says she is expecting strong demand.
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