Instagram's total U.S. user growth slowed to single digits for the 1st time last year and will likely fall below 2% in 3 years, according to a new analysis from eMarketer by MichaelFNunez
Share to linkedin... [+]Instagram’s rapid growth period in the U.S. is finally coming to an end. The social media platform’s total U.S. user growth slowed to single digits for the first time last year and will likely fall below 2% in three years,The slowdown underscores why the Facebook-owned social media platform is encouraging more users to shop in its app. Under head of unit Adam Mosseri, Instagram was projected to generate $9.45 billion in ad revenues in 2019, representing a 52.
, which launched in September. This new advertising format allows targeted customers to make purchases directly from within an advertisement—but the format is still in its infancy.... [+]“The jury is still out on whether advertisers will widely adopt shoppable ads,” said eMarketer principal analyst Debra Aho Williamson. They see Instagram helping with brand awareness, “but many more purchases are still taking place outside of Instagram rather than within it.
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