The product, unveiled at CES, will appear on limited Burger King menus across the U.S. in late January
, “300 million to 350 million pigs [have been] lost in China, which is almost a quarter of the world’s pork supply.”
Impossible Pork, according to Impossible Foods, “is characterized by its mild savory flavor, adding delicate depth and umami richness without being gamey or overpowering.” The company purports that the product will also appeal to those who don’t eat pork for religious or ethical reasons, as previously taboo dishes will now be in line with their values. The marketing, as evident by the press release, seems intent at expanding our idea of what Impossible meat is supposed to be.
It might take a while for Impossible Pork to have its desired global reach, and even those in the U.S. might have a hard time tracking it down immediately: “Impossible Sausage will debut in late January exclusively at 139 Burger King restaurants in five test regions: Savannah, Georgia; Lansing, Michigan; Springfield, Illinois; Albuquerque, New Mexico; and Montgomery, Alabama. The all-new, limited-time-only Impossible™ Croissan’wich® features a toasted croissant, egg, cheese and a seasoned plant-based sausage from Impossible Foods.
And if you want to avoid Burger King entirely, Impossible Pork’s arrival at the grocery store is still TBD.
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