Insomnia is a $5 billion market, largely from spending on pills and sleep aids, but one ex-doctor is pursuing a radically different approach to sleep struggles.
Saniya Warwaruk website. In May 2021, Warwaruk had a few bad nights, waking up at 3 a.m., and was unable to get back to sleep. As the struggle persisted, she started using supplements.
After several months of near sleeplessness, constant anxiety and brain fog, Warwaruk, who's married, briefly went to live with her parents in Calgary because she needed extra care. Soon after her return home, her husband stumbled upon Erichsen's ideas online. Warwaruk quickly started to learn that if she could train her brain that there was nothing to fear, the cycle could reverse. Instead of constantly seeking solutions, she woke up every day and lived as if she didn't have insomnia. She exercised, hung out with friends and concentrated on her studies even if her sleep wasn't great. She stopped trying to make sleep happen.
But unless you have the YouTube link for Warwaruk's talk, you can't find it. TED marked it as "unlisted," so it doesn't show up in search results. Here's TED's explanation, which shows up below the video: Kendall's insomnia was sporadic for decades. Through college and then her working life as a ballet dancer and flight attendant, sleep would come and go for extended spells, leaving Kendall exhausted, confused and desperate for answers. She describes the "medication merry-go-round" and how she ended up with a drawer full of every sleeping pill imaginable. Before that, there were all the teas, so many that "I could smell them right now," she told Erichsen.
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