The Information Regulator launches a guidance note to direct how political parties use the personal information of voters for campaign purposes.
The Information Regulator has launched a guidance note to direct how political parties and independent candidates use the personal information of voters for campaign purposes in the run-up to the national and provincial elections.
In total, there are 14 903 candidates vying for 887 seats in the national and provincial legislatures. The watchdog explains that the guidance note addresses aspects such as the responsibilities of political parties and independent candidates in terms of POPIA. For example, the guidance note states that if political parties and independent candidates want to use voters’ personal information for campaign purposes, they must collect it from the voters directly and not from data brokers or lead generators, and use it for campaign purposes only, says the regulator.
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