Even after the government declared the COVID-19 pandemic over and removed all remaining restrictions, shopping mall occupancy in Jakarta has not gone back to the way it was before the pandemic.
JAKARTA: There were hardly any customers roaming around the dimly-lit hallways of this desolate Jakarta shopping mall.
“It’s a good way to introduce our products, their quality and craftsmanship to a wide audience,” shopkeeper Hariyanti told CNA. “It is no surprise that we see shops today catering to a mix of physical and virtual customers while others decided to focus on selling online entirely,” Bhima Yudhistira Adhinegara, the executive director of the Center of Economic and Law Studies think-tank, told CNA.The pandemic proved to be the final nail in the coffin for some of Indonesia’s biggest department stores and supermarket chains, whose businesses have long been eroded by the presence of e-commerce platforms.
“Things were tough. I had to let people go. I thought about giving up,” she told CNA, adding that despite her best efforts, she could only make a fraction of what she used to before the pandemic. TikTok said last month that there were five million Indonesian businesses on the platform, the majority of which are small and medium enterprises . The company also said that it will be investing billions of dollars in the region over the next few years as it hopes to triple its transaction to US$12 billion by the end of 2023.
In response to TikTok Shop’s growing popularity, more established e-commerce companies have begun experimenting with short videos and livestreams on their respective platforms. “They usually saw us on social media but insisted on coming to the store to try our clothes for themselves. They buy one or two clothes and once they are confident with our products, their next purchase will be done online,” she told CNA.
“We need this shop to show that we mean business, give them extra confidence that we have ample stock and we can deliver no matter the size of their order,” he said. The same cannot be said for shopping centres catering to the middle and lower markets. During the same period, these malls on average had an occupancy rate of 47 per cent.Adhinegara of think-tank firm CELIOS said the future looks bleak for shopping malls targeting lower-income households since most of the goods sold at these places are widely available online.
“The holiday break should encourage the economy, especially in the regions and local tourism areas, to be better,” Mr Widodo, popularly known as Jokowi, said.
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