TOKYO – “You should have smiled! Then it would have been perfect,” jested outgoing Toyota Motor chief Akio Toyoda in a hot mic moment after unveiling his successor Koji Sato in January. Read more at straitstimes.com.
“You should have smiled! Then it would have been perfect,” jested outgoing Toyota Motor chief Akio Toyoda in a hot mic moment after unveiling his successor Koji Sato in January“I was so nervous!” replied Mr Sato, whose 53 years of age makes him relatively young by Japanese standards to lead a conglomerate – let alone Japan’s most valuable company worth 30.3 trillion yen at market close on Feb 24.
His surprise unveiling as Toyota’s incoming president, taking over from April 1 in the company’s first leadership change in 14 years, comes with the company of 370,000 employees globally at a crossroads. The company also faces pressure to invest in next-generation technologies, such as autonomous driving and “smart cars” that are wired to the Internet.global semiconductor shortageNet profit in the 12 months ending March 2023 is forecast to be down 17 per cent from a year ago.
“In order to promote reform in an era where the right answers are unknown, it is necessary for the top management to continue to stand on the front lines, which will require passion, energy, and physical strength,” he said.Mr Sato’s fingerprints can be found on the hybrid Prius, the hydrogen-powered Mirai – Toyota says hydrogen-fuel cells are a zero-emission technology that can be an alternative to BEVs – as well as Lexus’ first battery electric model, the RZ.
On his vision for Toyota, he said: “I love making cars. That’s why I want to be a president who continues to create cars, to show what Toyota should be.
Fitch Ratings senior director Satoru Aoyama told The Straits Times that Mr Sato “understands well Toyota’s organisation and culture”, and this will be essential for him to exercise his leadership.
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