Impossible Foods Inc on Monday launched a plant-based sausage patty that will be...
) in the United States, said it would begin a limited trial of the Impossible Sausage in five regions including Springfield, Illinois, and Albuquerque, New Mexico. The imitation pork sausage will be sold in a toasted breakfast croissant, called the Impossible Croissan’wich, with egg and cheese.
“The number of people who are eating pork from pigs is humongous and the fraction of that market that is captured by plant-based products is tiny,” Pat Brown, the chief executive of Impossible Foods, told Reuters in a recent interview. Pork has been the world’s most consumed meat for the past four decades, according to the U.S. Department of Agriculture. Impossible Foods on Monday also announced another imitation ground pork product, but did not disclose details about where it would be produced or sold.
The company has been called out by analysts for selling only one type of plant-based meat since 2016, when it launched its burger. Los Angeles-based Beyond Meat has used imitation pork, chicken and beef to create products for major fast-food chains including burgers for McDonald’s (
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