Collaboration is also needed to brand the code as a sport of the highest integrity, and not only wagering, says chair Winfried Engelbrecht-Bresges
Melbourne — In a scene-setting opening address at the 39th Asian Racing Conference in Australia last week, Asian Racing Federation chair Winfried Engelbrecht-Bresges encouraged racing leaders to embrace change and collaborate more in the face of global challenges.
Calling for joint efforts to uphold global standards in rules and practices to safeguard integrity, he said collaboration was needed to fight the illegal betting market; to brand racing as a sport of the highest integrity — and not only wagering. Engelbrecht-Bresges said racing faced nine key challenges — industry fragmentation, integrity, illegal and offshore betting operators, social acceptability, competition from other sports, an ageing customer base and engaging Gen Y and Z, branding racing as a global sport, sustainability and human resources.
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