'I thought that maybe, through falling back in love with fashion and beauty, I could be that representation for the little version of me who also felt underrepresented.' SeeratSaini
Back in grade school, I was teased for oiling my hair and always wearing a braid. But what makes your hair beautiful? Putting nourishing ingredients in it and wearing it in a protective style. So many things that people in America made fun of us for are the exact things that are now "trending" in the wellness and beauty spaces.. But we have known what combinations work for so long and the rest of the world is catching up.
Before, things were more static. Your meme content would stay on Twitter and your fashion posts would be for Instagram. But TikTok has melded those two things together. Suddenly, we don't want static content – we want short-form videos that are entertaining, helpful, or inspiring in some way. It's more acceptable now to just be a content creator without feeling pressured to fit into a specific category.
I want to make the content I want to consume and so as a South Asian woman, I love to see relatable brown girl videos. I noticed people resonating with my sense of humor and realized that it can leave the Twitter meme format and translate into a 15-second reel without taking away from my fashion and beauty content. Rather, I think it's a way for people to relate to my experiences.You also happen to be a Sikh.
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