Victoria Beckham is running out of time to turn her fashion house’s fortunes around. Read more on heatworld.
– where he is being paid a reported £150million to promote the country – roundly criticised. Back home, Victoria has been trying to cope with the backlash over David branding Qatar a “really special” country, despite its appalling human rights record and the fact that homosexuality is punishable by death.
Now, heat has been told she’s weighing up the company’s future as it struggles to recover from the pandemic, because she doesn’t want to have to keep relying on bailouts from husband David, who’s apparently told her the 14-year business is on its last chance. “David doesn’t want to be the bad guy, but the business has been propped up with money from Brand Beckham for years, and it can be a big drain on finances.
While she has won acclaim for her designs and they’ve been worn by some of the biggest names in Hollywood, that’s just not translating into profit and the shop, in particular, is a bone of contention. “The biggest sticking point for everyone is her Mayfair flagship store. That’s where a lot of the losses seem to be coming from – but in insisting that Dover Street stay open, prices stay high and the clothes fashion-forward,” says our insider.
“David appreciates how Victoria is put in the spotlight way more than others – she’s not the only fashion business with huge debt right now due to a shocking market. He’s really tried not to get involved in the micro details, but it’s looking like there is only really one way out of this mess, and he feels that it’s time he stops going along with it.”But it’s not just the pride Vic has in her label – the mum of four also wants to leave it to 11-year-old daughter Harper.
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