Imagine we never got Black Philip on the big screen!
The Big Picture The mid-2010s horror revolution wasn’t entirely due to indie studio A24, but this outfit certainly played a key part in giving this genre some of its mojo back. Following The Conjuring becoming a mainstream horror hit in 2013 and It Follows crossing over into the mainstream as a must-see scary feature in 2015, A24 launched The VVitch in over 2,000 theaters in February 2016.
In hindsight, these companies were dead-on with where the future of entertainment was going but wildly off on how that future would be consumed. It’s true that many moviegoers would soon be much more comfortable watching artsier films on the comfort of their couch, but not through the world of PVOD services.
‘The VVitch’ Went to Theaters and Changed the Game for A24 Just three days before The VVitch was set to premiere at the 2015 Sundance Film Festival, A24 and DirecTV scooped up distribution rights to the hot indie horror title. Initially, it seemed like an unsurprising maneuver given that the title was devoid of any movie stars and A24 had minimal experience promoting horror films theatrically.
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