Once ratified, the deal proved there was plenty genius from PSL executives, led by chairperson Irvin Khoza.
“MultiChoice had previously been perceived by many as the domain of the elite, showcasing sports genres that appealed to the well-to-do.
The PSL went from being a local delicacy, to a global aphrodisiac, able to attract some of the biggest football names and a slew of African stars. It could even slip a grant to its 16 member clubs, to the tune of R2m per month, to assist with their financial survival and competitiveness on the transfer market.
Prior to 2007, when the public broadcaster held the rights, it showed merely 384 hours of football, as opposed to 1, 257 in the 2017 season. As MultiChoice’s subscribers grew by the millions — from 3.5 million to 15 million in the 10-year span — the SABC was also forced to jack up their act.
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