“We are proud that through our efforts to bring real commercial value to the PSL we have managed to contribute to this important cause.”
Prior to 2007, when the public broadcaster held the rights, it showed merely 384 hours of football, as opposed to 1, 257 in the 2017 season. As MultiChoice’s subscribers grew by the millions — from 3.5 million to 15 million in the 10-year span — the SABC was also forced to jack up their act.
Then the bubble burst. The SABC’s perilous financial situation meant it couldn’t pay for those sub-licensing rights “afforded” to them by holders SuperSport. Meanwhile, the Independent Communications Authority of SA wanted to deal with those frequent blackouts and lack of elite sports events on SABC by redrafting the sports broadcasting services amendment bill at the end of last year, whose hearings were held in May this year.
“Due to the exorbitant costs of the sports rights, the SABC is unable to fully deliver on its mandate by securing the sports broadcasting rights of the identified sports events which are declared of national interest,” says SABC spokesperson Mmoni Seapolelo.
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