The market for pre-loved goods has become increasingly popular in South Africa, providing opportunities for buyers and sellers in the country.
is a thriving market where people buy and sell used goods, particularly clothing, contributing significantly to the local economy by providing affordable options to consumers and creating jobs through small businesses, with platforms like Yaga and online marketplaces facilitating this trend; it is considered a growing sector with potential for further expansion due to increasing online access and a focus on sustainability.
The concept of pre-loved clothing or items is nothing new to the ordinary South African hand-me-downs from older siblings or extended family members, to even thrift shopping, it’s a tradition that has been passed on for generations. Lize De Klerk at Yaga explained that the platform offers a great alternative because preloved items are typically 50-80% cheaper than new ones and often in excellent condition.
Last year, over 300 000 new users joined Yaga of which 40,000 were new sellers, a clear indication that more people are joining the bandwagon. “The secure escrow payment system ensures that funds are released only after transactions are completed, fostering a level of trust and security that sets Yaga apart from other online marketplaces,” said De Klerk.
Mhlongo added that the benefit of buying a second-hand item is you can get a luxurious item at a much more affordable price than its original store amount. “Things have changed and now we need to start looking at other avenues to get the things we want in life. If something is in good condition, why not buy it?”
Fashion Boom Thrifting Retail Game Yaga South Africa Market Fashion Zola Ayabulela Mhlongo Zola Nombona Luyanda Zwane Aune Aunapuu Iol Facebook Marketplace Yaga Told Business Report Metro Fm Varsity Gumtree Reuters
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