Recommerce is the best way to cut carbon emissions in the fashion industry.
Economic growth in the fashion industry today is directly tied to selling new items and, thereby, tied to increased production. The average U.S. consumer bought 64 items last year, versus just 12 in the 1980s. While we have made progress at the item level , there is no amount of math that will make these “less bad” products offset the impact of the 100 billion items we produce each year for 8 billion humans.
It’s the biggest retrofit currently available to retail brands that enables them to grow their businesses without growing their carbon emissions. Established brands have millions of items that are sitting in their customers’ closets and not being used. Every one of those is an opportunity for customer engagement, new customer acquisition and brand building.
We handle all of this behind the scenes to make sure brands’ resale channels look and feel exactly like their other brand touchpoints and experiences, without the brands having to invest the resources and capital to build the channel themselves.Much like 20 years ago, when e-commerce was emerging as a channel, resale is becoming a channel for brands today.
We’ve moved millions of pre-owned items for the world’s best brands and they have found incredible benefit in monetizing their products throughout those items’ useful lives, rather than allowing all future sales to exist on third-party marketplaces. Our partners find significant additional revenue, at good margins, and, more importantly, they’re able to take back their customer relationships and data to compete with marketplaces that are using their brand name to build a business.
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