How mighty Shein is hurting TFG, Mr Price, others | The Citizen

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How mighty Shein is hurting TFG, Mr Price, others | The Citizen
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Shein👗👠🛍️continues to shake up the industry with its irresistible allure & jaw-dropping prices. The impact on retailers like TFG and Mr Price is undeniable😲Find out how this $100 billion💰Chinese brand is disrupting the market. Shein TheCitizenNews

All orders are shipped from, which means delivery takes time , and customs fees are often required. Delivery charges are steep, when compared to other sites , but these are free for purchases over R1 050.

“To evaluate just how popular Shein has become, we compared it to more established brands like Cotton On, Superbalist and others. In July 2022, for every 100 22seven users who purchased something at Cotton On, 60 users purchased at Shein – impressive for an online-only newcomer. Superbalist still has almost double the number of shoppers as Shein, but it has been around for much longer in South Africa.

Visits don’t necessarily translate to sales, however. TFG has launched Bash, a single destination for all its brands. In the various app store charts, Bash appears to be performing well when compared to Shein.

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