How film and TV can help the climate change battle

Scriptwriters have been keen to address climate change but felt others would not be interested, or that they would be branded as hypocrites.

PARIS - Fictional films and TV have immense power to shift attitudes on political issues, yet they remain little-used in debates over climate change.

"The vast majority of films and shows we watch exist in a different reality, where climate change does not exist. This allows viewers to live in a fantasy," said Anna Jane Joyner, founder of Good Energy, a consultancy that helps scriptwriters address the issue. The latter was even cited by then vice-president Joe Biden in his decision to support marriage equality in the United States in 2012.

"Even if climate change only comes up in passing in a show that we love, it subconsciously validates that this concern is normal," said Joyner.However, some mentions are more useful than others, she added.

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