Morgan Stanley data provides an indication of how post-peak TV content strategies are taking shape
According to the forecast, all but two of the major streaming players will grow their spending on “general entertainment” and news — TV content excluding sports, in other words — at rates of less than 10% over the next few years. The two exceptions, unsurprisingly, are Amazon and Apple, but even the Big Tech behemoths will be reducing their spending growth significantly from peak TV-era levels. of Apple TV+.
Still, it is important to note that, for all the noise about cost-cutting in the industry, content expenses are still broadly expected to grow on an annual basis, and strike-afflicted 2023 will likely remain the low point of spending for most companies over the next few years. Ampere Analysis previously forecast 2% growth in aggregate global content spend for this year, rising to $247 billion from the $243 billion spent in both 2022 and 2023.
Morgan Stanley even expects two companies to see their spending growth increase over the next few years: AMC Networks and Paramount Global.
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