A new forecast shows originals may become a lower priority for the Comcast-owned SVOD, highlighting post-peak TV industry shifts
between 2021 and 2023, the Comcast-owned streaming service is now expected to increase expenses much more moderately. A new forecast byprojects 12% growth in content spending for Peacock this year, with that growth shrinking to just 3% annually by 2026.
That’s a massive leap from the $1.5 billion put toward content on the service in 2021, of course, and would mean the platform will still fulfill Comcast’sYet the projected low-single-digit growth in the years ahead — a virtual plateau after the massive expansion of the past few years — suggests Comcast is striving to get Peacock’s balance sheet into better shape, having lost $8.5 billion on the service to date. .
Should the S&P forecast hold true, original series will likely become even less of a priority for Peacock, a striking reversal from past conventional streaming wisdom that highlights the profound industry shifts underway in the
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