BTS has mastered the craft of storytelling across platforms. Watching the members rehearse, eat takeout, play video games, and gently bicker feels “like eavesdropping on an endless slumber party,” E. Tammy Kim writes.
But none of these bare facts completely explains the intense passion of the BTS fandom. BTS is arguably the most popular band ever, with the most dedicated following. As BTS’shas grown, it has developed increasingly elaborate practices. Fans confess their “biases” and “bias wreckers” , and abide by rules of conduct, such as a prohibition against accosting or identifying a member who’s on vacation with his family.
The concert I attended in Vegas, in April, was the finale of the band’s “Permission to Dance” tour. After two years of the pandemic, fans were desperate for a chance to see the group live, and continued uncertainty over if and when the older members would have to perform compulsory That morning, in my hotel lobby, I met a young woman named MK Jourdain, who was carrying an armful of BTS merch and looked out of breath. A Haitian American who wore her hair in braided pigtails and a headband ornamented with two plush SHOOKY baubles, she had flown in from Florida, where she attends college and works at a bank. She’d joined a queue outside Allegiant Stadium at five-thirty that morning, hoping to have her pick of BTS souvenirs.
That evening, at Allegiant Stadium, the mood was blissful. The gleaming, two-billion-dollar venue is the new home of the Las Vegas Raiders, but I saw none of the alcoholic rowdiness of a football game or the “Yeah, but have you heard X” competitiveness of a rock or jazz show. Nor was the audience dominated by hysterical teen-age girls. In line outside the stadium, a group of Black men in purple outfits laughed and danced.
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