Hot dogs sales skyrocket by more than 120% during the coronavirus pandemic, as Americans embrace the 'best quarantine food'
Sales of hot dogs exploded as people sheltered-in-place in March, according to data from data analytics firm IRI. For the week ending March 15, hot dog sales were up 123% compared to the same week last year. They soared 127% in the week ending March 22.
Anne-Marie Roerink, the founder of market research firm 210 Analytics, told Business Insider that America's love affair with hot dogs is expected to continue through the summer. "There are those instances where mom and dad want something for dinner that kids may not like," Roerink said. "As easy, versatile, protein-filled, and kid-friendly solutions, that's where hot dogs come in. They make for a quick lunch with some fruit on the side. Or a beloved dinner for the kids while the parents have sushi."Iurii Golub/500px/Getty Imagesexplaining why hot dogs are the "best quarantine food," highlighting many similar points to Roerink.
"Hot dogs are best eaten outside, in someone's backyard in July, wearing jean shorts and buzzed on a beverage or three," Kleeman writes. "But because we can't do that at present, hot dogs also shoulder yet another responsibility: they are an escape, a pleasant reminder of what once was, and what will be again, someday."
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