The comprehensive three-year regional sponsorship will encompass Spain, Africa and the Middle East, and Hisense’s innovative product line will be displayed to 80,000 fans at the iconic Santiago Bernabéu Stadium in Madrid.
Luna Nortje, General Manager of Hisense South Africa and facilitator Sifiso Mazibuko at event hosted by Hisense to reveal their partnership with Real Madrid F.C as the official sponsor, in Johannesburg, Gauteng. Picture: Duduzile Zwane/IOLAdding onto its success as official FIFA World Cup and UEFA European Football Championship sponsor, Hisense has bagged another major partnership with Real Madrid, the club of the century.
To celebrate their collaboration and mutual commitment to innovation and excellence, Hisense and Real Madrid will introduce a special edition 100-inch TV featuring both brands. Some of Mzansi’s football stars of yesteryear, like Doctor Khumalo, Lucky Lekgwathi, Reneilwe Letsholonyane and former Banyana Banyana player, Portia Modise were in attendance as Luna Nortje, general manager of Hisense South Africa made the big reveal.
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