Hisense is the only major electronics brand that makes TVs in South Africa — and its investment in the country has paid dividends.
Chinese electronics company Hisense has excelled in South Africa since opening its local factory, which has become Sub-Saharan Africa’s biggest TV manufacturer.
Seventeen years after its entry, it kicked off local assembly operations at its R350-million Hisense Industrial Park in Atlantis, north of Cape Town.facility had assembled 1 million TVs and refrigerators. As of 2024, that tally has grown to 4.5 million TVs and 2.9 million refrigerators. with the Xinhua news agency, Hisense SA financial manager Shi Lang said the plant could expand to manufacture washing machines and microwaves “if needed”.
Several South African workers who Xinhua interviewed have spoken fondly of their time working at the plant, particularly regarding Hisense’s focus on training and upskilling them.Hisense factory worker performing quality control on TV at its South African assembly plant in 2015Lang has also said Hisense was deeply involved in local social welfare activities.
Several MyBroadband polls over the past few months show Hisense’s locally-made products are immensely popular in South Africa.The graphs below show the most-owned TV and refrigerator brands among MyBroadband readers in July 2024. In what is perhaps a bid to broaden its appeal to customers with more acquired tastes, Hisense launched aIts first offering is a line of premium fridges, including a model with a large built-in display and smart capabilities.
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