Heineken looks ‘beyond beer’

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Heineken looks ‘beyond beer’
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It’s unclear at this stage what will be done with Distell’s ‘peripheral’ brands — its wine and spirits labels. If some are bundled together for sale, there would certainly be no shortage of buyers, writes MarcHasenfuss.

There is growing intrigue around Heineken’s plans for Distell’s premium wine and spirits brands.

Most investors would agree that the big attraction is Distell’s cider, ready-to-drink and affordable wine brands, which all pitch to the mass market in South Africa and Africa...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and TimesLive Premium.

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Can Remgro ride Heineken SA into SAB’s once-impenetrable Castle?Heineken’s takeover of Distell has been given the green light, with investors in Johann Rupert’s Remgro in prime position to benefit from this pan-continental drinks empire. And, ironically, this sets the stage for a redux of the 1970s booze battle, in which the Rupert family came off second best to SA Breweries
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Can Remgro ride Heineken SA into SAB’s once-impenetrable Castle?Heineken’s takeover of Distell has been given the green light, with investors in Johann Rupert’s Remgro in prime position to benefit from this pan-continental drinks empire. And, ironically, this sets the stage for a redux of the 1970s booze battle, in which the Rupert family came off second best to SA Breweries
Read more »

Heineken looks ‘beyond beer’It’s unclear at this stage what will be done with Distell’s ‘peripheral’ brands — its wine and spirits labels. If some are bundled together for sale, there would certainly be no shortage of buyers, writes MarcHasenfuss.
Read more »

Can Remgro ride Heineken SA into SAB’s once-impenetrable Castle?Heineken’s takeover of Distell has been given the green light, with investors in Johann Rupert’s Remgro in prime position to benefit from this pan-continental drinks empire. And, ironically, this sets the stage for a redux of the 1970s booze battle, in which the Rupert family came off second best to SA Breweries
Read more »

Can Remgro ride Heineken SA into SAB’s once-impenetrable Castle?Heineken’s takeover of Distell has been given the green light, with investors in Johann Rupert’s Remgro in prime position to benefit from this pan-continental drinks empire. And, ironically, this sets the stage for a redux of the 1970s booze battle, in which the Rupert family came off second best to SA Breweries
Read more »

Heineken looks ‘beyond beer’It’s unclear at this stage what will be done with Distell’s ‘peripheral’ brands — its wine and spirits labels. If some are bundled together for sale, there would certainly be no shortage of buyers, writes MarcHasenfuss.
Read more »



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