It’s unclear at this stage what will be done with Distell’s ‘peripheral’ brands — its wine and spirits labels. If some are bundled together for sale, there would certainly be no shortage of buyers, writes MarcHasenfuss.
There is growing intrigue around Heineken’s plans for Distell’s premium wine and spirits brands.
Most investors would agree that the big attraction is Distell’s cider, ready-to-drink and affordable wine brands, which all pitch to the mass market in South Africa and Africa...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and TimesLive Premium.
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