On and off the big screen, it’s Barbie’s world and Ken is just living in it. For every Ken doll sold, there’s about eight to 10 Barbies sold. Though, it’s unclear if Warner Bros’ “Barbie” will increase Ken production and sales.
It’s unclear if Warner Bros’ “Barbie,” which was also co-produced by Mattel, will increase Ken production and sales. But Silver noted that the movie “gave Ken more attention than Ken has received” in decades.
Still, the dynamic between the film’s Barbie and Ken may get people to reflect some big questions about gender as well as Ken’s own evolution over the years.Ken’s relationship to Barbie has been up for debate since the two hit the toy aisle together. While Mattel long-advertised Ken as Barbie’s boyfriend — and even detailed their 2004 split and subsequent reconciliation seven years later — many also saw Ken as Barbie’s best friend, and sometimes queer icon.
She also underlined the importance of diversity in toy collections and providing “open-ended play opportunities and not to endorse stereotypes that the Barbie collection and dolls in general are only specific to a particular gender.
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