On and off the big screen, it's Barbie's world and Ken is just living in it.
File - Barbie is shown next to her longtime boyfriend, Ken, right, and her new admirer Blaine, an Australian boogie boarder, at the Toy Fair in New York on Feb 12, 2004. As reflected in Greta Gerwig's blockbuster movie that tackles the legacy Mattel's famous doll, Barbie has always been more popular than Ken. On and off the big screen, it's Barbie's world and Ken is just living in it.
Ken was first introduced back in 1961, two years after Barbie hit store shelves. But he hasn't had nearly the same impact on the Barbieverse since. Still, the dynamic between the film’s Barbie and Ken may get people to reflect some big questions about gender as well as Ken's own evolution over the years.Ken's relationship to Barbie has been up for debate since the two hit the toy aisle together. While Mattel long-advertised Ken as Barbie's boyfriend — and even detailed their 2004 split and subsequent reconciliation seven years later — many also saw Ken as Barbie's best friend, and sometimes queer icon.
She also underlined the importance of diversity in toy collections and providing “open-ended play opportunities and not to endorse stereotypes that the Barbie collection and dolls in general are only specific to a particular gender.” Circana doesn't break out Ken from Barbie sales. Still, “I suspect that, with the movie, sales of Ken dolls will experience a strong lift in sales," Juli Lennett, VP, U.S. toys industry advisor at Circana, wrote in an email to The Associated Press. Additional experts also expected a spike in interest, but weren't sure about the long run.
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