Guest Columnist | Last year alone, the PSL raked in more than R1 billion in commercial revenue, continuing its impressive business growth. However, the brand is lately showing a drastic decline in its reputation and value, writes Thabani Khumalo
Last year alone, it raked in more than R1 billion in commercial revenue, continuing its impressive business growth.Events of the past few years, including its disagreement with Safa’s sponsorship involving referees, the buying of club statuses, the court’s involvement in a promotion debacle with Sekhukhune United and Royal AM, conflicts of interest in the league’s administration and shaky corporate governance have ripped away any pretence of mercantile legitimacy and fair sporting principles.
Rules and regulations that underpin acceptable behaviour simply don’t apply. Management specialist Sibusiso Buthelezi is correct when he says the “clumsy and unprofessional conduct of Royal AM of dishing out money on the field is bringing the league and sponsors into disrepute and must not go unpunished”.So broken is the league’s moral compass that some coaches are complaining of interference in their contractual obligations and players not being paid accordingly.
It is no wonder that the league has failed to resolve its disputes on time and avert “ambush marketing”.
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