Gucci has named fashion designer Sabato De Sarno as its new creative director
about who would take on one of fashion's most coveted roles.
The appointment came as something of a surprise to industry insiders. Though De Sarno is known in fashion circles for his work at Valentino, where he currently oversees menswear and womenswear under creative director Pierpaolo Piccioli, the Naples-born designer has yet to helm a major label and has a relatively limited public profile.
Michele's tenure also coincided with a huge uptick in sales. Kering owns numerous other luxury brands — including Balenciaga, Alexander McQueen and Saint Laurent, among others — but Gucci now accounts for about two-thirds of the group's profits, generating reported revenues of 9.7 billion euros in 2021.
pandemic as forcefully as competitors like LVMH. The brand is also looking to secure its footing in China, which is now estimated to account for about one-third of its sales.Men's Fashion Week
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