In a joint statement on Saturday, Kering and Gucci announced that De Sarno, who joins from Valentino, will present his debut runway collection at Milan Fashion Week in September.
after a seven-year run. Kering and Gucci announced in a joint press release on Saturday that Sabato De Sarno will present his debut runway collection at Milan Women’s Fashion Week in September.
Following Michele’s exit, the rumour mill went into overdrive with big-name designers circulating. De Sarno, on the other hand, doesn’t have star power. Like Michele when he became Gucci’s creative director, De Sarno has no previous leadership position as creative director. Jean Vigneron, consultant at executive search company Egon Zehnder, says: “Kering has a track record of betting on designers who are unknown to the public. Think of Alessandro Michele when he was named Gucci creative and Matthieu Blazy, who was number two at Bottega Veneta before getting the top job. Smaller houses highly benefit from hiring designers who already have a community, while megabrands already have sufficient attractive power.
“One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci remains one of the most iconic, prominent and influential luxury houses in the world,” said Kering chairman and CEO François-Henri Pinault. “With Sabato De Sarno at the creative helm, we are confident that the house will continue both to influence fashion and culture through highly desirable products and collections and to bring a singular and contemporary perspective to modern luxury.
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