Graphic pro-Israel ads make their way into children’s video games
© Reuters. Maria Julia Assis , supervises her son, whilst he plays a video game on his mobile phone after he was interrupted by a graphic pro-Israel advert, at their home in London, Britain, October 20, 2023. REUTERS/Hannah McKay
Cassis, a 28-year-old barista from Brazil, said that the ad left her son shaken and she quickly deleted the game. In at least one case, the ads were played inside the popular"Angry Birds" game made by SEGA-owned developer Rovio. He said the footage was part of a larger advocacy drive by the Israeli Foreign Ministry, which has spent $1.5 million on internet ads since Hamas' Oct. 7 attack on civilians in southern Israel ignited war in Gaza. He said officials had specifically instructed advertisers"to block it for people under 18"."We want the world to understand that what happened here in Israel," he said."It's a massacre.
Reuters found no evidence of an analogous Palestinian digital advertising effort, save for a few Arabic-language videos promoted by West Bank-based Palestine TV, a news agency affiliated with the Palestinian Authority. Reuters documented six cases – in Britain, France, Austria, Germany and Holland – where people had seen the same or similar ads as Cassis' son or said their children had seen them. In the Cassis family's case, the ads appeared in a game called"Alice's Mergeland" made by a developer called LazyDog Game.
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