Google says AI is helping it respond better to cries for help
In this case, MUM will be able to spot search queries related to difficult personal situations that earlier search tools could not, says Anne Merritt, a Google product manager for health and information quality.“MUM is able to help us understand longer or more complex queries like ‘why did he attack me when i said i dont love him,’” Merrit told.
In addition to using MUM to respond to personal crises, Google says it’s also using an older AI language model, BERT, to better identify searches looking for explicit content like pornography. By leveraging BERT, Google says it’s “reduced unexpected shocking results by 30%” year-on-year.
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