Google will use AI to better detect and address personal crisis searches
. The upgrades should help it detect a wider variety of personal crisis searches about sexual assault, substance abuse, domestic violence and suicide.
The company says people search for information about these topics in a broad range of ways. By employing MUM's machine learning capabilities, Google says it can better understand the intent behind queries to recognize when someone is in need. As such, it'll be able to provide them with more actionable, reliable information at the appropriate time.
With the help of local partners, the company plans to use the AI to improve how it handles personal crisis searches in other countries in the coming months, since MUM can translate knowledge between 75 languages. Google says it will harness the model in other ways, including to improve spam protections and enhance safety measures in countries where it doesn't have much training data.
Other companies have been making use of multimodal AI systems similar to MUM. Meta, for instance, said it has been using AI to
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