South African fashion designer Gert-Johan Coetzee discusses the significance of the State of the Nation Address (SONA) as a platform for showcasing local talent and cultural pride. He reminisces about dressing high-profile figures like Thuli Madonsela and Nomaindia Mfeketo for SONA, highlighting the impact of bold fashion choices on the event's legacy. Coetzee also emphasizes the responsibility of politicians to embrace stylish attire that reflects positively on South Africa.
South Africa n fashion designer Gert-Johan Coetzee . Picture: Supplied.The State of the Nation Address is more than just a political event - it’s a front-row seat to some of the most talked-about fashion moments in Mzansi.
The following year, former Public Protector of South Africa Thuli Madonsela arrived in a striking canary yellow gown designed by Coetzee, a look that made headlines and became an unforgettable moment in SONA fashion history. While he’s not dressing anyone specifically this year, he remains passionate about the evolving fashion landscape at the event.
One of Coetzee’s fondest SONA memories is that viral moment with Madonsela. “We broke the internet that year,” he recalled. “She arrived in what we call a ‘sundress’, and for me, when I design, I treat my work as art - I always try to tell a story.” He didn’t hold back on some of the less-than-stylish moments from past SONAs. “There have been some very badly dressed attendees over the years. It’s okay to ask for help, get opinions, and involve professionals,” he said bluntly.“Politicians and attendees have a chance to buy South African. When the government sees what South African fashion is capable of, it opens doors and starts conversations about promoting local designers.
Lifestyle South Africa SONA Fashion Gert-Johan Coetzee Thuli Madonsela South African Designers
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