Fury from shoppers after Lurpak cuts the size of its blocks of butter by 20 per cent.
Arla Foods, which makes the butter, has slashed the size of its 250g packs to 200g, after the price of butter across all the dairy cooperative's brands increased by 15 per cent over the past year.Rishi Sunak to propose introducing a cap on the price of basic items.
According to trolley.co.uk, the cheapest 250g pack of Lurpak’s unsalted butter previously cost 90p per 100g, but the cheapest 200g pack now costs 95p per 100g.Arla Foods announced that it would phase out its 250g packs last month. It comes after the price of butter across all Arla Foods' brands increased by 15 per cent over the past year.“Cannot see the justification on dropping 50g. You are still expensive and now have annoyed me as a bespoke wedding cake maker. #bringback250g.”
A third said: “So Lurpak, yes you look like one of the cheaper brands of butter on the shelf but you have reduced your pack size from 250g to 200g., yes you look like one of the cheaper brands of butter on the shelf but you have reduced your pack size from 250g to 200g.In a statement, Danny Micklethwaite, VP of marketing at Arla Foods said: “Since April 17 2023, shoppers will have seen a pack reduction for our 250g block butter packs of Lurpak and Anchor.
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