Some shoppers have vowed to never by Lurpak again
Shoppers have been left outraged after Lurpak announced it would slash the size of its butter by 20 per cent.
The lowest price for the 200g block is now around £1.90, compared with £2.25 for 250g. Many shoppers took to social media to express their frustration about the "sneaky" change, the Mirror reports.Twitter user @LakeThomasCakes tweeted Lurpak's owner Arla Foods: "@ArlaDairyUK @Lurpak why are your new packaging is just 200g. Cannot see the justification on dropping 50g. You are still expensive and now have annoyed me as a bespoke wedding cake maker.
Another, @MoonieNo5 said: "Latest sneaky #shrinkflation by @Lurpak - yeah, 200g so lost 50g. Nice 20% reduction. Total bandits." Twitter user @JaneReynolds8 said: "Making a cake at my customer’s house. In a statement, Danny Micklethwaite, VP of marketing at Arla Foods, said: "Since April 17 2023, shoppers will have seen a pack reduction for our 250g block butter packs of Lurpak and Anchor.
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